Key Project: Princes Court Limited – Aged Care Marketing & Community Engagement
Project Overview:
Rock Solid Marketing partnered with Princes Court Limited, a leading aged care provider, to enhance its marketing efforts and strengthen its connection with the local community. The project aimed to increase awareness of their comprehensive aged care services highlight their person-centred approach, and position Princes Court as a trusted leader in senior care within the region.
Services Provided
Brand Strategy & Positioning:
- Brand Refresh: Revitalised the Princes Court brand to better align with its mission of providing compassionate, high-quality aged care for all service lines, Residential, Retirement and At home care. This included refining brand messaging to focus on trust, care, and community.
- Market Positioning: Positioned Princes Court as a forward-thinking, innovative aged care provider committed to the well-being and dignity of residents.
Website & Digital Presence:
- Website Redesign: Developed a user-friendly and visually appealing website communicating Princes Court’s services, facilities, and philosophy. The website was designed to engage both prospective residents and their families.
- SEO & Content Strategy: Implemented an SEO-driven content strategy to improve online visibility, ensuring that people searching for aged care services in the region could easily find Princes Court online.
Community Engagement & Outreach:
- Local Campaigns: Developed and executed community-focused campaigns to raise awareness about Princes Court’s services. These campaigns highlighted their involvement in local events and their dedication to supporting seniors.
- Events & Activities Promotion: Promoted on-site activities and events to engage the community and encourage family participation, enhancing the reputation of Princes Court as a hub for social and recreational opportunities for residents.
Content Creation & Social Media Management:
- Storytelling: Created content that told the stories of residents, staff, and families to humanize the brand and connect emotionally with the audience. This included resident spotlights, staff profiles, and success stories.
- Social Media Strategy: Managed Princes Court’s social media channels, sharing updates, stories, and educational content about aged care. Social media campaigns were designed to increase engagement, build community trust, and showcase the compassionate care provided at Princes Court.
Photography & Videography:
- Visual Storytelling: Developed a library of high-quality photos and videos that captured life at Princes Court, showcasing the vibrant community and the exceptional care provided. This content was used across the website, social media, and marketing materials.
Community Surveys & Feedback:
- Resident & Family Surveys: Conducted surveys to gather feedback from residents and their families, ensuring that marketing efforts aligned with the needs and expectations of the community. Insights from the surveys were used to continuously improve service offerings and communication strategies.
Results
Increased Brand Awareness:
- Stronger Community Presence: Through targeted marketing campaigns, Princes Court became more widely recognised in the community as a premier provider of aged care services, leading to increased inquiries and occupancy rates.
- Engagement Growth: The social media strategy led to a significant increase in online engagement, with more families and community members interacting with the brand and sharing their positive experiences.
Improved Online Visibility:
- Higher Search Rankings: The SEO-focused content strategy improved search engine rankings, making it easier for prospective residents and families to find information about Princes Court’s services.
- Website Traffic Boost: The redesigned website attracted more visitors and improved user experience, with visitors spending more time on the site and accessing important information about care options and facilities.
Positive Community Impact:
- Stronger Community Relationships: Local campaigns and participation in community events helped strengthen relationships with key stakeholders, including local healthcare providers, families, and community organisations.
- Increased Trust & Reputation: Feedback from the community and families highlighted a greater sense of trust in Princes Court’s care, reinforcing their reputation as a compassionate and reliable aged care provider.
Resident Satisfaction:
- Enhanced Resident Experience: The focus on promoting resident stories and activities helped to increase resident satisfaction and family engagement, further solidifying Princes Court’s standing as a supportive, vibrant community for seniors.
Rock Solid Marketing’s partnership with Princes Court Limited led to enhanced brand visibility, stronger community engagement, and a positive impact on both residents and their families. Through strategic marketing, storytelling, and digital presence, Princes Court continues to grow as a leader in aged care services in the region.
