About the Client: Hydro Innovations provide Australia with innovative pump and aeration solutions. Their business is based in Sydney but provides sewage pumps Australia-wide, and their goal has been to rank for a variety of pump-related keywords in Australian Google searches.
Scope of work: SEO services
Type of plan/ partnership : Partnership plan
Objective: Hydro Innovations came to us looking for more visibility in a highly competitive market.
Outcome: As a result of our SEO services, their keyword visibility more than doubled in 6 months as we meticulously optimised each of their pages and blog posts month over month.
They also gained the much-coveted Position Zero on Google for one of their keyword terms, “self priming pumps”. Also known as a Google Featured Snippet, Position Zero refers to the box that often appears above Google search results that quickly and clearly answers a user’s search query.
While the mystery of Google Featured Snippets is still largely unsolved, we do have a few theories as to why our client achieved it with one of their top keywords:
- The post that made it to Position Zero directly answers the question of what is a self priming pump, which is extremely relevant to the keyword search for self priming pumps.
- Instructions for how to do something, or how something works, are commonly used in featured snippets. Hydro’s post succinctly explains how self priming pumps work.
- Subheadings that clearly tell Google what the post is about and answer the questions of what, where, why, and how are the stuff of featured snippet dreams. Hydro does exactly this in their post.