Online display advertising is a paid form of visual display advertising that are displayed on relevant web pages and sites across the Internet. As search engines remember the sites that users visit, your ads are targeted and shown to customers who are likely to be interested in your brand.
You can choose to only advertise on specific websites, just as you can to avoid certain websites. You can limit it to mobile sites or even advertise inside mobile Apps themselves.
Most display and online advertising campaigns are charged on a cost per click (CPC) basis. That is to say, every time the user on a search engine clicks on your ad, you’ll get charged an amount based on your over- all bidding strategy (include link to more info on bidding strategy)
Being interactive, web users can click on your display ad and be transported to your website to digest what you have to offer. When we create your online display advertising we will strategically select the right mix of captivating text, animations, videos, photographs and other design elements that best communicate your marketing message.
When executed effectively, your online display advertising seamlessly intergrates into the experience your target audience
is having on a website. In a helpful and non-intrusive way, it guides them to your own site to interact with and ‘taste’ your offerings.