8 Aug 2018

What You Need To Know About The August 2018 Google Algorithm Update

2020-01-15T11:12:57+11:002018 August 8|SEO|

Google algorithm updates are the bane of any SEO specialist's (or really, any website owner’s) existence. The idea behind them is very valid: updates to the algorithm always aim to improve the quality of Google search results… still, they always send us into a tizzy. Why? Well, all of the optimisation work we do as

12 Jun 2018

Digital Marketing Reads – Volume 4

2020-04-28T14:59:03+10:002018 June 12|Digital Marketing News, SEO|

Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. Google confirms it shortened search results snippets after expanding them last December In December 2017, Google expanded the length permitted for meta descriptions to 300 characters. Then in May 2018, they

5 Jun 2018

What To Do About Broken Links (Hint: More Than You Think!)

2020-02-15T15:05:14+11:002018 June 5|SEO, Web Design|

Let's talk about broken links. Obviously this isn't something we want, but it's virtually inevitable given how often websites change over time. Whether a site you linked to has gone down or changed their URL, or you changed your site structure and forgot to fix your nav bar links, it's pretty easy to accumulate broken links

26 Apr 2018

One Easy Trick For Skyrocketing Your Website Traffic

2020-02-15T15:05:53+11:002018 April 26|SEO, Web Design|

For those of us who aren't total Google Analytics nerds, making sense of all the data it holds can be truly overwhelming. Throw Google Search Console into the mix and it's enough to make the average person curl up into the fetal position at the thought of logging into either tool. But what if you knew

20 Mar 2018

Is Content Really King?

2020-02-15T15:06:20+11:002018 March 20|SEO, Web Design|

You may have heard the slightly hackneyed phrase "content is king" before, but do you actually believe it? The Melbourne SEO specialists at Rock Solid Marketing certainly do! We ardently believe that content is the single most important thing to focus on when building out your website. Simply put, Google specifically looks for high quality

4 Mar 2018

A Reminder To Clean Up Older Content On Your Blog

2020-04-28T14:58:34+10:002018 March 4|SEO, Web Design|

If you've taken our advice and added a blog to your website, then this article should be extra useful to you! The fact is, once you've published a blog post and shared it with the world, it's never actually finished (or perfect, for that matter). There's always more you could to to improve it, especially when

13 Feb 2018

Digital Marketing Reads – Volume 3

2020-01-16T11:41:24+11:002018 February 13|Digital Marketing News, SEO|

Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. How to Optimize for the Mobile-First Index Advanced Web Ranking is claiming that 2018 is going to be "the year of the mobile". It's not news that Google looks at how